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AI-augmented forecasting and analysis for senior executives who need to see what's coming before it arrives.
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A pattern of seeing what others couldn't — years before consensus formed.
Recognized that Google's search technology would become the dominant platform for commercial attention allocation — a year before the company went public.
"We watched our competitors buy search keywords at pennies while our board debated whether internet advertising was a fad. By the time we entered, CPCs had increased 40x. That delay cost us an estimated $40M in market share."
Identified that independent digital publishing would evolve from hobby to professional infrastructure — years before the creator economy became a recognized category.
"I watched brands spend millions on interruptive advertising while bloggers were building audiences that trusted them implicitly. The attention was free. By 2012, those same brands were paying those same bloggers $50,000 per post."
Recognized Bitcoin's potential as a legitimate store of value and institutional asset — a decade before major financial institutions began allocation.
"Our investment committee reviewed Bitcoin in 2013 at $130 and passed. We finally allocated at $45,000 in 2021. The same conviction, eight years late, cost us a 346x return differential."
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This is Executive Brief, a brand new site by Tyler West that's just getting started. Things will be up and running here shortly, but you can subscribe in